Hand lettering of the words "Kindness matters" in a bright modern style

Celebrating Kindness Through Lettering Art

This custom hand-lettered artwork was created to celebrate the simple but powerful message: kindness matters.

Kindness means treating others — and ourselves — with warmth, care, and good intention. It shapes how we interact with people and how we feel about ourselves. With so many of us being our own toughest critics, it’s time to be kind not just to others, but also inwardly.

From Sketch to Final Lettering

The piece began as a series of quick sketches, exploring letter shapes and flow. Afterwards, I refined the concept in Procreate, carefully constructing each letterform to feel cohesive and expressive.

Zoomed in hand lettering showing ink print and water color details

Adding details and colour

Once the word “kindness” felt balanced, I added “matters” by hand and gave it a textured, ink-stamped look for contrast. I finished the artwork with bright watercolour shapes and organic patterns, bringing warmth and positivity to the final composition.

Do you have a message you want to make stand out?

Custom lettering is a powerful way to give your words a unique voice. It can bring personality to your marketing materials, posters, packaging, or even wall art — anywhere your message deserves to shine.

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Skills Used
  • Custom Hand Lettering
  • Illustration (analogue & digital)
  • Procreate app
About the Client

The prompt for this self-initiated project came from Good Type, who pass out a weekly challenge within the lettering community through their social networks.

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